5 Tips for Promoting Your Festival

During the cold, snowy, and dark days of winter, you might find yourself fantasizing about the bright, hot days of summer and all of the outdoor activities that come with it: trips to the beach, picnics, and festivals. When the weather is warm, many people flock to festivals that celebrate everything from food to art to music.

If you’re one of the people tasked with organizing one of those summer festivals, now is definitely the time to start thinking about the event, since there are plenty of details to consider. One aspect of the planning process that shouldn’t be overlooked is your promotion strategy: It’s important to get the word out, since no one will show up to enjoy the festival if they don’t know that it’s happening. Here are five recommendations to guide your promotion efforts. 

Define Your Goals

Before you start promoting, you need to know what you want to accomplish, according to the marketing automation software provider Marketo. Get together with the rest of the festival marketing team and come up with your goals and objectives (For example, maybe you want at least a certain number of people to attend). Make sure everyone knows the team’s goals and works toward them.  

Know Your Target Audience

Once you know your goals, it’s time to figure out who you’re trying to reach with your promotion efforts. This is also an important factor to consider when you’re deciding which bands/restaurants/etc. to feature at your festival, according to an article by Kate Holder, who served as a project producer for the BBC Radio 6 Music Festival. Determine what your audience is interested in and what they’re passionate about – in addition to how they prefer to communicate.

Use the Right Channels

You don’t want to waste time and resources promoting your festival through communication channels that your target audience doesn’t use. If possible, do some research or conduct surveys to determine which channels they prefer, according to Marketo. For example, the major social media networks have information available on their users’ demographics.  

Make the Most of Social Media

These days, social media is an essential promotion tool. A well-thought-out social media strategy for event marketing should first involve the promotion of high-quality content, Marketo states. The content you tweet or post should be not only valuable to your audience but also memorable. It also helps to give people incentive to share it: For example, you could make it so Twitter or Facebook users get a chance to win prizes by sharing your photo, tweet, or post with their friends or followers.      

Order Custom Lanyards for Attendees

Custom printed lanyards with your festival’s name, logo, and colors can be a valuable part of your festival promotion efforts. Send them along with invitations or event passes/tickets to the festival. If people who receive the lanyards use them ahead of the festival, they’ll serve as eye-catching “billboards” for your upcoming event.

Customized woven lanyards can also serve a few important purposes during and after your festival. At the event, festival goers can use the lanyards as a convenient way to keep track of personal belongings such as their tickets and/or event badges. Afterward, they can keep the lanyards as keepsakes to remind them of the fun they had at the festival.            

If you’re interested in ordering woven lanyards for an upcoming festival, the Woven Lanyards team can help you design attention-getting custom lanyards. Contact us today by calling (847) 424-1900 or emailing orders@wovenlanyards.com.

Posted on February 2, 2016 .