5 Ways to Stand Out at a Trade Show

Trade shows present a great opportunity to network, demonstrate what your company can do and grab the attention of prospective customers. Most executive decision makers (77 percent) report finding at least one new supplier at the last trade show they attended, according to SAGE, a research and business management tool provider in for the promotional products industry.

However, as an exhibitor at a trade show, your company runs the risk of getting lost in the crowd and failing to capture the attention of potential clients. Luckily, though, there are a number of ways to show off your unique offerings and attract attendees who could become customers. If you’re looking for ways to stand out at a trade show, consider the following strategies.

1. Invest in an eye-catching booth. 

When you’re deciding how to spend your trade show budget, it makes sense to prioritize creating a booth that will get the attention of prospective customers, according to HubSpot, an inbound marketing and sales software provider. You’ll want a booth that reflects your brand. Additionally, a booth that you can reuse at multiple trade shows can be a wise marketing investment.    

2. Use a multimedia approach. 

If you want to capture and keep the attention of trade show attendees, you’ll want to go beyond brochures and other printed promotional materials, according to Classic Exhibits, an exhibit designer and manufacturer. Consider using audio-visual technology such as a video kit. A video presentation can serve as a visually engaging way to inform attendees about your company and products/services.

3. Show what your product/service can do with a demo. 

Nearly all (92 percent) of trade show attendees show up to find out what’s new in the realm of products and services. Demonstrations are an effective way to satisfy that curiosity and promote your brand. Think about the demo as an abbreviated infomercial and be sure to focus on how your product or service can benefit your audience members, HubSpot recommends.   

4. Have some fun with games or giveaways. 

A booth that offers a game is bound to get more attention than one that only has brochures. If you want to really engage your target audience, you should consider coming up with a unique game that’s specific to their industry and/or interests (e.g., a miniature golf course for golfers), according to HubSpot. You can also ask participants to sign up for the game, which allows you to collect their information and build a list of prospective customers.

5. Order custom lanyards. 

You can get custom lanyards as well as event passes with your company’s name and logo for the staff members attending the trade show and running your company’s booth. This will reinforce your branding efforts. Additionally, you can offer custom woven lanyards to attendees as promotional items to ensure that they keep your company in mind after the show is over.

Overall, exhibiting at trade shows is a great way to grab the attention of potential customers and spread the word about your products and services. With thoughtful preparation, you can stand out from the crowd of exhibitors, generate leads and ultimately grow your business.

If you’d like to order custom lanyards for an upcoming trade show, our team can provide you with high-quality woven lanyards that promote your brand. For more information, contact us at (847) (847) 424-1900 or orders@wovenlanyards.com.

Posted on May 2, 2016 .