Mid-summer is the ideal time for taking a bike ride, whether it’s a leisurely excursion or an organized race. July is a big month for competitive bicyclists in particular because of the Tour de France, which is set to take place from July 2-24 this year. During the high-profile race, 22 teams of cyclists will cover a total of 3,519 kilometers (or nearly 2,187 miles).
However, for those who can’t make it to France, there are plenty of other bike races to participate in. You can even organize your own, although it will require careful planning and organization. If you’d like to host your own bike race in your community, here are five recommendations to keep in mind to ensure the event is a success.
1. Create a plan and set goals.
The first step to planning a successful event involves laying out a plan, include a list of all the tasks you’ll need to accomplish, according to the League of American Bicyclists. It helps to set goals, such as how many people you’d like to participate. Additionally, you’ll need to figure out the cost of holding your bike race and set a budget.
2. Gather a team of volunteers to help and delegate tasks.
Organizing and hosting a bike race is no small task, so you’ll need a team to ensure you achieve your objectives. See if your coworkers, friends, and/or other community members are interested in making your vision of a bike race into a reality. Once you’ve assembled your group, holding team meetings and delegating specific tasks (e.g., hunting for potential sponsors) can help the planning process run as efficiently as possible, according to the League of American Bicyclists.
3. Find sponsors/partners.
To cover the cost of hosting the race, you should reach out to local businesses and organizations to see if they have any interest in sponsoring it, the League of Michigan Bicyclists recommends. Sponsors can contribute financial donations or materials such as food or prizes for giveaways. Be sure to give your sponsors the recognition they deserve in your brochures, information packets, and other materials related to the race.
4. Promote the event.
Effective event promotion is a must if you want to maximize participation in the race. The first factor you’ll want to consider is who your target audience is and the best way to reach them, according to the League of American Bicyclists. Are they avid Facebook users who would get drawn in by an event page, or would passing out brochures work better?
It also helps to reach out to local media outlets, including newspapers, magazines, blogs, and TV stations, among others. Write a press release and assemble a media kit with a fact sheet, calendar, and key statistics for journalists.
5. Order custom lanyards and event passes.
Custom woven lanyards and event badges can serve multiple purposes for cyclists participating in a race. Custom lanyards can help athletes keep track of personal items (e.g., their keys) during the race. Additionally, after the event is over, they also make a great souvenir for the participants as well as a reminder to join the race again next year if it becomes an annual occurrence.
If you’d like to order customized lanyards for a bike race, our team at Woven Lanyards can help. Contact us today at (847) (847) 424-1900 or firstname.lastname@example.org.