Custom lanyards are a unique and often overlooked tool for getting the word out about your business. Not only are they useful; they can be used to hold just about anything from keys and event badges to water bottles! They can also help you attract and keep customers, strengthen your brand identity, improve your working opportunities and instill pride in your employees. Let’s take a look in detail as to how investing in personalized lanyards can benefit your business.
Strengthen Brand Identity
Brand identity is an important aspect of your company culture. It helps determine how you want your employees to feel about you organization as well as how you want your customers to view your business. Your brand identity includes a number of factors such as your logo, communication style and a variety of visual elements including color, mascots and slogans.
Having employees wear personalized custom lanyards can help reinforce your brand identity on campus. But it’s especially for employees who have regular contact with customers such as sales people or technicians. Outfitting your employees with custom lanyards helps them portray a professional image, encourages team spirit and makes it clear who they work for whether they are meeting customers in-house or out in the field.
Improve Your Networking Opportunities
Networking opportunities are a great way to tell people about your business. But, it isn’t always as simple as walking up to someone and telling them all about your organization, no matter how exciting it is. Whether you’re at a local networking event, conference or trade show, personalized lanyards with your company logo can be a great conversation starter.
Well designed, high quality lanyards in eye catching colors are sure to get noticed and show that you take pride in your organization. And the best part is that they are affordable enough that you can give them away with your business card at an event when you want to make sure your prospect remembers you.
Finding cost effective ways to increase visibility is one of the biggest challenges any small to medium sized business has. Knowing where to invest your money can be tough, especially when you aren’t sure about your return on investment. Custom printed lanyards are one way to increase brand visibility without breaking the bank
Not only are they affordable, but they last longer than a commercial and can go and be seen just about anywhere – as long as you wear them. In fact, you may be surprised at the places where people will notice your lanyard and ask you about your business.
Build Customer Loyalty
Customer loyalty is a big issue for small business. On average, it costs about 5-7 times more to acquire a new customer than it does to retain existing customers. And, while great customer service is one of the biggest factors in keeping your customers coming back, giving your customers something to remember you by is really the finishing touch.
Custom lanyards make the perfect customer loyalty gifts because of their usefulness and the fact that they can be worn. A cool looking lanyard in eye catching colors with your logo printed on one side and phone number on the other means that you are literally just a phone call away.
Look More Professional
First impressions matter, and most people form an opinion of you before you even speak to them. So, the details of your appearance and your branding can carry a significant amount of weight when it comes to potential customers’ perception of you and your business. Custom lanyards can tie together your branding efforts at events and trade shows and help you make a professional first impression.
Whether you’re ready to start building more customer loyalty, improve your networking opportunities or increase your brand and visibility, we’ve got you covered. Contact us to speak with a designer about your custom lanyard order, we’re here to help.