What’s the one thing that brands want when it comes to buying a booth on the tradeshow floor? Fortune, fame and more brand awareness – of course. Ok, that was more like three things, but most brands fall somewhere within those three. So, whether you’re just starting out with your first tradeshow or have done this a few times already, we found the 17 best tradeshow marketing tips to help your brand shine.
Tradeshow incentives are promotional tools that are designed to help capture people’s attention and remember your brand after the show. According to a study conducted by the Promotional Products Association International, 88% of tradeshow attendees recalled the advertiser from a promotional product received within the last 12 months. In addition, brands that use wearables such as custom printed lanyards, t-shirts and caps are the most commonly recalled.
To help you select the best promotional swag, we’re sharing our top 10 tips for getting the most out of your tradeshow incentives: