What’s the one thing that brands want when it comes to buying a booth on the tradeshow floor? Fortune, fame and more brand awareness – of course. Ok, that was more like three things, but most brands fall somewhere within those three. So, whether you’re just starting out with your first tradeshow or have done this a few times already, we found the 17 best tradeshow marketing tips to help your brand shine.
Custom printed lanyards are becoming a hot item at conferences, tradeshows and sporting events. In fact, it seems that almost no surface is immune to branding these days – if you can print on it, why not put your brand on it, right? But, when it comes to promotional items, there are few terms you should know that will help you communicate with your graphic designer to achieve the best results.
Tradeshow incentives are promotional tools that are designed to help capture people’s attention and remember your brand after the show. According to a study conducted by the Promotional Products Association International, 88% of tradeshow attendees recalled the advertiser from a promotional product received within the last 12 months. In addition, brands that use wearables such as custom printed lanyards, t-shirts and caps are the most commonly recalled.
To help you select the best promotional swag, we’re sharing our top 10 tips for getting the most out of your tradeshow incentives:
When it comes to promoting your blood drive, there are numerous ways to get the word out; word-of-mouth, flyers and email, to name a few. But, no other method pulls the community together and makes as much of an impact as woven lanyards. March is National American Red Cross Month, so we’ve put together this guide to show you a few you can use custom lanyards to promote your cause.
The first week of February is International Networking Week. It’s also that time of year where many businesses are gearing up for another season of tradeshows, conferences and conventions. Industry events can be a great opportunity to meet new people and network with others in your field. It’s not uncommon for conferences and tradeshows to spark new friendships, business deals and partnerships so, when it comes to networking at these events, it pays to be on top of your game.
Custom lanyards are a unique and often overlooked tool for getting the word out about your business. Not only are they useful; they can be used to hold just about anything from keys and event badges to water bottles! They can also help you attract and keep customers, strengthen your brand identity, improve your working opportunities and instill pride in your employees. Let’s take a look in detail as to how investing in personalized lanyards can benefit your business.
Woven lanyards are an essential in the event industry. Not only are they a necessity for displaying your event credentials, they also offer a unique branding opportunity for marketing savvy organizations. But, lanyards can be used for much more than displaying your custom press pass or conference ID. With the right type of attachment, you can add safety features and functionality that make your event passes stand out while extending the life of your lanyard.
Lanyard attachments come in a wide variety of styles and sizes. They can be used for holding just about anything that’s light enough to hang around your neck from a water bottle to a set of keys. With so many options available, what type of lanyard attachment should you choose?
We’ll help you think beyond the event with this handy guide to lanyard attachments.
Plain and simple, breakaway lanyards are designed for safety. The breakaway clip is usually located at the front or behind the neck, making it easily accessible. For instance, if your lanyard happens to accidentally get caught on a piece of equipment or clothing, it will snap off or can be disengaged so as to prevent injury.
Another benefit of breakaway lanyards is that they can be used with a variety of other attachments. Breakaway connections can be attached to any lanyard type and can accommodate any type of attachment from bulldog clips to cell phone holders.
Bulldog clips are one of the most commonly used lanyard attachments in the event credentials industry. They are used for holding professionally designed event badges that have a horizontal slot in the center top.
The reason bulldog clips are so popular is because they are designed to hold your badge straight so that it lays flat against your clothing. Bulldog clips offer a firm grip but are also one of the least versatile attachments. Unlike other attachments that can hold keys, flash drives and small electronics, bulldog clip attachments serve a very singular purpose.
Split Ring Attachments
Split ring attachments are like key rings for your lanyard. They are useful for holding a variety of items from access passes to keys and other items. The upside to this type of attachment is that you can stack multiple items on the ring. The downside is that your ID badge won’t sit completely straight. Split ring attachments are probably the most versatile and can be used along with a bulldog clip for added functionality.
J-hooks are the most common and useful lanyard attachments and come in a wide variety of sizes. They are easy to use and can hold a wide variety of items, just press the top part of the hook in and slide your event pass or ID badge on.
Lobster Clasp Attachments
Lobster clasp attachments feature a small clasp that is held closed by a spring that has a pinching mechanism just like a lobster claw. In the event passes industry, lobster clasp attachments offer a lot of versatility because they can be used to hold multiple attachments. The downside is that lobster clasps can wear out with repeated use of the mechanism and eventually, may not hold your items very securely. However, for short term use, they can be extremely useful.
Cell Phone Loop Attachments
Cell phone loop attachments are ideal for keeping your cell phone close at hand and preventing it from getting lost. Many people overlook it, but many of the most current cell phones have a small slot at near one of the top corners. Too small to attach a charger to, this slot has a small bar set in the middle and is just large enough for a 3/16” to 3/8’ cord to pass through.
The length of most lanyards is just long enough for users to talk on the phone without having to detach it from the lanyard. As cell phones become smaller and lighter, cell phone lanyards will become more popular for both corporate use and as an add-on for event credentials.
Water Bottle Holders
Raise your hand if like lugging your bottled water all over the convention center as you’re trying to collect information and network…looks like we don’t have any takers, but that’s OK. Water bottle holders can be attached to your lanyard so that you can stay hydrated while you’re networking and keep your hands free.
Water bottle holders are typically made out of a soft plastic that can be slipped over the neck of most water bottles and attach to your lanyard via a ring or bulldog clip.
There are a wide variety of lanyard attachments to choose from, far more than we can squeeze into one blog post. But, now that you know about some of the most common and useful lanyard attachments, designing your next lanyard should be a breeze.
When you think of the word “lanyard” what comes to mind for most people is a cord that you put around your neck to hold an event pass or ID badge. And, while that’s one of the most common uses of the lanyard, especially in corporate settings, lanyards aren’t a new invention. In fact, the history of the lanyard is actually quite colorful, exciting and adventurous.
Screen printing and digital printing are two of the most common techniques used when printing custom lanyards. They both use different methods of getting your design onto the fabric and each has its drawbacks and advantages such as speed, cost and color selection. Which one you choose will depend on your budget, the level of detail of your design and what type of fabric you’ll be printing on.
Screen Printed Lanyards: History and Advantages
Screen printing is one of the oldest forms of transferring images to fabric and other materials. It is documented as going as far back as the Sung Dynasty in Japan (AD 960 - 1280) and was also used for the mass production of playing cards in the middle ages.
Today, silk screen printing is one of the methods that we use to transfer your logo onto our custom lanyards. The process involves making a print of your logo on a mesh screen and forcing the ink through the mesh onto the lanyard fabric. We use screen printing as one of our printing techniques because it offers a number of advantages.
Cost Efficient. Screen printing is a cost efficient process that is ideal for use with large orders. Once, we have set up our presses for your run, it’s simply a matter of transferring your design from the screen onto your lanyards.
Versatile. If your design requires vivid colors and high detail, screen printing is the way to go. Because the ink is layered, we are able to achieve colors that are brighter than other printing methods and truer to the colors in your design. When it comes to custom lanyards, it’s definitely the details that make the difference.
Durable. Screen printing provides a high quality and durable end product, which is important if you’re planning on using your custom lanyards as promotional tools or keepsakes. The nature of screen printing allows us to print on lanyards of any thickness and results in an end product that can hold up under machine washing.
The Downside? Because screen printing requires a setup fee per color before your run, it isn’t as cost effective for smaller orders as digital printing. With screen printing, bigger is better - the larger your order, the lower the cost to print your design per lanyard.
Dye-Sublimated Lanyards: History and Advantages
Dye-sublimation is a digital printing method that was first used commercially in the late 1980s. It offers high resolution full color printing capabilities that are ideal for highly saturated, highly detailed designs. Our dye-sublimated lanyard printing services offer a number of advantages to clients looking for fast turn-around times with no minimum order.
A Natural Look. The digital printing process involves transferring ink onto a surface using heat and pressure. The colors are much more integrated in comparison to screen printing where the ink is actually layered onto the fabric. The result is a design that looks almost as if it is woven into the lanyard instead of sitting on top of it. This technique is ideal for use on lanyards with a glossy finish.
Fast Turn-Around Times. One of the main advantages of dye-sublimated printing is that it is fast and the potential color spectrum is unlimited. Set up time is minimal which allows us to keep costs down and offer fast turn-around times on custom lanyards without any minimum order.
The Downside? Unlike screen printing, the types of surfaces that can be printed on digitally with outstanding results is much more limited. Smooth surfaces offer a better canvas for digital printing and yield higher quality results.